Subscription Metrics
A guided path through subscription revenue, customer loss, and measures tied to business goals.
5 terms
Subscription Metrics starts with the SaaS model, then connects monthly and annual recurring revenue to customer churn. It finishes with KPIs, showing how a team selects measures that reflect its business goals.
Along this line
5 terms
1.SaaSSoftware as a service: a cloud service model in which customers use software applications operated by a provider rather than managing the underlying infrastructure themselves.Business & Work2.MRRMonthly recurring revenue: the recurring subscription revenue a business expects from active customer contracts normalized to a one-month period.Business & Work3.ARRAnnual recurring revenue: the recurring subscription revenue a business expects from active customer contracts normalized to a one-year period.Business & Work4.ChurnThe loss of customers, subscribers, or recurring revenue over a given period.Business & Work5.KPIKey performance indicator: a measure chosen to track progress toward an important business or service objective.Business & Work